I took a look at the new 2012 Prius, and the front air dam has been re-designed. This provides room to install the front license plate without putting the plate right on the bumper. In the photo below, which has the license bracket attached on the bumper, it looks like the air dam is high enough to hold the plate, and the right and left sides of the air dam don't provide any cooling at all, so a plate to the left or right side wouldn't interfere with cooling. I read the California DMV regulations regarding the front plate, and see no problem with this whatsoever.
What I cannot figure out, however, is how to effectively affix the plate to the air dam. Does anyone have any ideas?
One thought I have may be to surround the plate edges with a soft plastic or foam material, and then run plastic-coated wire through the eyelets in plate, and basically wire-wrap them to the horizontal and vertical supports in the air dam. Or, I could drill vertical holes in the horizontal "fins" of the air dam, and wrap the wires through those holes. This would let me offset the plate to one side, which would allow better airflow.

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